BASIC INSTINCT. HUNTING AND FISHING WORLD WIDE

A magazine for those not afraid to live  

FOR WHOM?

DO YOU KNOW THAT IN RUSSIA THERE ARE OVER 3 MLN HUNTSMEN AND OVER 10 MLN FISHERMEN?

The magazine’s target readership is mainly determined by the second part of the name, that is,“world wide”. The publication is oriented at those who can afford a hunting and fishing safari to the farness. There is not a few of these: in Moscow alone there are over 30 thousand registered owners of foreign-made rifles, not to say about plain-barrel guns. Regular visits to Moscow by world’s leading single-piece gun makers whose goods cost from $20 000 ad infinitum, as well as opening of a boutique by Holland&Holland, a renowned gun-making company, provides strong evidence of demand growth not only for exclusive real estate and prestigious cars. The absolute majority of our magazine’s readership falls within the consumer segment which has no problem about buying a snowmobile, quad bike, motor boat, yacht, exclusive fishing tackle and arms, guided by one thing – their desire. And another thing (a little secret for you): all these people occasionally buy presents for their wives and girlfriends, friends and business partners (who are not always huntsmen and fishermen), but still more often for themselves.

It’s worthy of note that the magazine’s readership is not limited to “professionally advanced” readers; publications of Basic Instinct. Hunting and Fishing World Wide do not refer to them only, but also to those who are breaking new ground in this field or just going to do so, simply not being afraid to live and enjoy themselves.

HOW FREQUENT?

The Basic Instinct. Hunting and Fishing World Wide magazine (formerly – Hunting World Wide) has been published since 2002. From 2007 - monthly. The magazine capacity is 112-120 A-4 pages.

ABOUT WHAT?

The main headings of the Basic Instinct. Hunting and Fishing World Wide magazine are:

- From the farness… - reports on hunting and fishing trips;

- Where to go hunting?, Where to go fishing?, Where to go shooting? – presentations of hunting and fishing husbandries, and pistol clubs in Russia and world wide;

- Armory showroom – all about hunting fire arms and side arms;

- Fisherman’s box – all about fishing tackle;

- On the ground, on the snow, by water – all about huntsmen’s and fishermen’s vehicles;

- Shopping - about outfit, footwear, clothing, navigation, communication and the rest that can be of use during the trip;

The magazine also deals with:

- trophy animals and trophy gunrooms;

- hunting exhibitions, hunting rules, hunting dogs, and hunting stories;

- business, politics and arts celebrities hunting and fishing

and much more.

WHERE TO GET?

The Basic Instinct. Hunting and Fishing World Wide magazine is distributed by subscription (editorial and agential), as well as by retail (in over 100 specialized shops around the country).

Free distribution:

 -retail chaiins Azbuka vkusa, 7 continent, Aromatny Mir

- hunting and fishing exhibitions;

- hunting clubs Safari, Medved’, Senator, KORD,  as well as informal associations of huntsmen and fishermen under Gazprom, Novatek, Itera, LUKOIL and other large companies;

- sporting and shooting clubs Sporting Club Moscow, Fox Lodge, Biserovo-Sporting and others;

VIP halls in airports and private air terminals (Sheremetyevo-2, Vnukovo, Domodedovo, Business Aviation Center, LUKOIL air terminal;

- Moscow Class A business centers;

  - car dealers;

- golf clubs, fitness and SPA centers, bowlings, restaurants.

                                                             WHERE TO BUY

 - Hunting and fishing shops around the cuntry

 - MN-press

 Total circulation – 20,000 copies (November 2010).

ADVERTISING RATES

In the Basic Instinct. Hunting and Fishing World Wide magazine for 2010

Advertorial article (size 2 pages) – 2,750$(2,050 €)

 TECHNICAL REQUIREMENTS FOR ADVERTISING:

1 page – 230 x 280

1. The only acceptable software is:

    Apple Macintosh: Quark XPress 4.1.; Adobe Illustrator 6.0-8.0

    IBM PC: Photoshop 5.X; Adobe Illustrator 6.0-8.0.

2. Requirements for electronic files: you are required to supply a file of your ad page layout produce in accordance to the requirements in section "Size".

2.1. Quark XPress: It is necessary to supply a layout file, all images and fonts included. All colours of internal elements of your ad page should be determined by the CMYK color model. Include all fonts and graphics with file.

2.2. Adobe Illustrator: You are required to supply a layout file and all fonts used in the ad. If any elements of the ad page are not imported into the layout file they must be presented separately. You may transform all fonts in curves. The quantity of nodes (dots) for vector elements should not exceed 1024. A resulting output resolution for vector elements of 2540 dpi should be set (determined). (In Adobe Illustrator function Attributes - >Output).

2.3. Color and Halftones (GrayScale): halftones used in the ad page layout should be in TIFF or EPS formats. Effective resolution (given the scaling in the layout file) should be at least 300 dpi. Colour model - CMYK. You cannot use internal algorithms of halftones compression.

2.4. Black & White one-bit halftones (Bitmap): Black & White images used in the ad page layout should be made in TIFF or EPS formats. Effective resolution (given the scaling in the layout file) should be at least 800 dpi. You may not use internal algorithms of halftones compression. It is completely inadmissible to submit an ad page in form of a unified halftone. In this case we will not be liable for the quality of contrast stipples of your ad such as text, heading (titles), or logo.

3. You can send your files using the following media:

    Iomega ZIP disk of 100 Mb, 250 Mb;

    CD ROM.

Our advertising managers will help and advise you on the best means
to reach your targets.

Contact phone numbers: +7(495) 651-81-67, +7(495)7717479, tel./fax: +7(495) 651-91-67 ,

Mobile: +7(495) 969-83-26 or + 7(926)029-12-99

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